The last two weeks were incredibly hectic at the gym, but I ended up having a lot of fun! For starters, the sales team along with my supervisor, Tyler, were all excited about planning an open house for the new facilities. Although construction is not set to be completed for another few months, we really wanted to get people in to see what we will eventually have to offer. We planned the event for this past weekend, and began working on it last week, when I got home from vacation. We reached out to several vendors in the area who would be interested in setting up booths inside the gym for current and prospective members to receive samples and get to know how Townplace incorporates different aspects of fitness. We ordered double of our normal inventory of protein bars and shakes to be sampled out and sold, as well. Our vendors included a rep from Market District (to talk to members about clean eating and share recipes), GNC, and BANG Energy. The owners of the gym came down to show prospective members the new floor plans after renovation, and the sales team and I were in charge of giving tours. The event ended up going great! Because I am not an employee of the gym, I was not allowed to complete sales myself, but I was happy that I was able to help. Other than our event, the last two weeks consisted of more work on Townplace’s website, and also many photoshoots. We used ourselves and members as models inside the gym, around the city, even out by the rivers, to collect content for the Instagram page and Facebook. This coming week, we plan on editing the photos and choosing which ones to post on what platforms.
Last 2 weeks at Townplace!
Published by maryfurka
I am currently an SAEM major in my Senior year at Point Park University in Pittsburgh Pennsylvania! I grew up right outside of Pittsburgh in a small town called Hopewell with my mother and father, little sister, and (as of 2015 - when she was rescued) my little Calico cat, Roxy. In 2016 I graduated from the Community College of Beaver County with my Associates in Communications. At the time, I truly had no idea what field I wanted to continue my education in. A few months prior to applying to Point Park, I had begun working out and eating healthy after 20 years of being a professional couch potato. So I began tossing around the idea of studying Exercise Science. I wasn't sure how my newfound passion for this lifestyle would develop in coming years so I decided against it, opting to look for a field of study that was slightly more broad. I knew I wanted to continue learning more about this industry, however, so I wanted to make sure whatever major I chose would teach me more about it. Spring 2016, I came across Point Park's Sports, Arts, and Entertainment Management program and I knew immediately I would love it. I have always wanted to learn how to be an entrepreneur and own my own business one day, but also how to apply that business knowledge to the world of sports (health and wellness, in my case). I began my journey at PPU in the Fall of 2016. At 21, I packed my things and moved to Pittsburgh, signing my first lease and diving head-first into learning to pay bills and manage time without the help of my parents. Growing up in an Italian Catholic household, and being the oldest daughter, my parents were there to help me with everything I had ever done. My father is a mechanic and my mother was always a stay-at-home mom. That means I had my meals ready for me every day when I woke up or got home from school, my bills were paid, and my time was managed for me. When I moved out, I had to learn how to take the roll of both my mother and my father; paying my own bills and managing my own time. They were always there for support and help when I needed them, but developing my own identity and my own life after living in a small and sheltered town was a challenge. So my time at Point Park has been more drawn-out than I had anticipated. I began struggling with my health at 21, but put off the surgery I needed until December of 2017 (when it began affecting my schoolwork). I put my education on the back-burner for a few months while I recovered. A few months later, I was forced to move home after the lease I had signed fell through, and when I did not have a way of getting to Pittsburgh for my classes, I had to essentially give up my semester. For about a year, I struggled with believing that I would ever get my degree. Then I decided to once again go out on a limb and move back to the city, get a new job, and start from scratch. After training at Gold's Gym Pittsburgh for 3 years, I was approached by management about an internship opportunity. They knew I studied SAEM and had a passion for the health and fitness industry, and told me about their name change (to Townplace Fitness) and the complete re-branding of their facility. I was offered the chance to help them with social media, marketing, and event planning; while learning how the gym operates daily. I quickly jumped on the opportunity, knowing that this was truly my passion. After a tough year of not knowing if I would ever be able to support myself, finish school, and work full time again, I have finally managed to figure it out! I currently work as an online coach, helping guide other young women on their own journeys in health and fitness, I am a full-time waitress at Bar Louie on the North Shore (where I have been lucky enough to make so many good friends), and I spend all of my spare time at Townplace Fitness, now not only as a loyal member, but an intern. My experience at Point Park has truly been remarkable. The support I received from my my professors and my peers when I was at my lowest was what I needed to get back on my feet and continue to pursue my dreams. This blog will follow my experience at Townplace Fitness while I learn how to re-brand and build a new facility and help them market themselves to Pittsburgh residents, businesses, and students just like me! Welcome to my blog :) -Mary View all posts by maryfurka
Marketing and Social Media at Townplace Fitness 